I build the bridge between raw numbers and creative campaigns — turning millions of data points into decisions that move revenue, and turning brand stories into measurable growth.
A hybrid stack that lets me run an analysis in the morning, ship a campaign in the afternoon, and prototype an AI workflow at night.
Predictive modeling, customer segmentation, and dashboards built for board-level review.
Multi-channel campaigns from strategy to execution. ROI audits, content engineering, and the kind of brand work that actually performs.
Applying LLMs, AI agents and no-code automation to accelerate analytics, content creation, and operations. Currently building.
Each one solves a real business problem — from credit risk to ad spend to AI-generated automation.
A logistic regression model trained to detect toxic loans before they're approved — built around the recall metric, because in banking, missing a defaulter is the costly mistake.
Segmented a 400K+ transaction dataset into actionable customer profiles — so marketing knows exactly who to win back, who to reward, and where the next dollar should go.
Audited 8,000+ campaign records to answer one question: where is every dollar going, and which channel is actually paying us back?
Hypothesis testing on a real campaign with 335K+ visitors. The "improvement" everyone wanted to ship would have actually hurt revenue — and the math proved it before launch.
Built a Python + Claude API pipeline that reads any LinkedIn job description and rewrites a master resume to perfectly match it — ATS-optimized, under 15 seconds. One tool that eliminates hours of manual tailoring per application.
A speculative Nike commercial built end-to-end with generative AI tools — exploring how the next generation of brand creative will be produced. Concept, script, visual direction, and motion all generated and orchestrated through AI workflows.
I founded GSX Group to fix a problem I had lived myself: international student-athletes navigating the U.S. recruitment process with almost no infrastructure behind them. Today, GSX builds elite personal brands and recruitment pipelines for top international soccer talent.
Every dashboard, every pitch deck, every Instagram campaign — the entire operational backbone — was designed and shipped by me. It's where my analytics, branding, and operations skills come together in real time, with real stakes.
Building real systems while finishing the degree. The classroom and the operation feeding each other.
Identified a gap in the international student-athlete recruitment market and built a complete operational structure from scratch. Lead all data analytics, brand strategy, content production, stakeholder presentations, and client deliverables.
Balancing a 20+ hour/week athletic commitment with top-tier academic performance. Focus areas: data analytics, business strategy, operations management. Member of GLVC men's soccer roster.
Produced and edited fast-paced digital assets — Reels, TikToks, Shorts — for live university sporting events. Coordinated filming sessions, content preparation, and asset organization with the media department.
First U.S. collegiate season. Started 8 of 8 appearances before transferring to Quincy University to pursue Division II soccer alongside the business program.
I don't separate the athlete from the analyst — they're the same person. Soccer is where I learned discipline, performance under pressure, and how to read a system in real time. The 2025 season was the loudest version of all of it.
Started all 18 matches as a senior midfielder for the Quincy University Hawks. Led the team in goals, points, shots, and shots on goal. Top three in the GLVC conference for both goals and points.
Open to full-time roles starting May 2026 — analyst, marketing strategist, or hybrid positions where data and creative live in the same room. Bilingual, bicultural, and ready to relocate.